In order to be the best, salespeople need ongoing training and support in how to be the best. For this reason, sales training has become an extremely important consideration for any large company. However, it can be difficult to persuade salespeople to give up their valuable time to attend training and even harder to encourage them to actually change their selling techniques from what they are familiar with. However, a number of virtual sales training courses have been developed, hoping to resolve these issues.
The most important points of any training course are that they are relevant, applicable, and reinforced. Salespeople need to understand the value of what is being told to them. They need to understand how to apply it to their day to day job. They need ongoing support in order to ensure they continue developing. It has been suggested that virtual sales training courses could be the answer.
Virtual sales training has a high level of customisation, using a range of different technology. Training could take place over Skype or through Google+ hangouts, allowing salespeople to ask questions or practice scenarios. Trainers can record and upload videos, showing how to deal with a wide range of different topics. Salespeople can record their presentation, share them with trainers and watch them multiple times to learn where to improve. Virtual training removes the barrier of distance, meaning salespeople can access the training they need more quickly. It can put the salesperson in charge of their learning, allowing them to focus on their own weaknesses on an ongoing basis. Some research has suggested that this has resulted in more effective training and therefore an increase in sales.
Do you think virtual sales training is more effective than a classroom setting?